Certified Pre-Owned Program

Dealer walking toward customers arriving at a dealership showroom door

Give Customers Another Reason to Choose Your Dealership

Turn eligible used inventory into a stronger customer value proposition.

Independent dealers compete every day for attention, trust, and traffic. A Certified Pre-Owned strategy can help differentiate eligible inventory and create a stronger story around the vehicle before the customer ever reaches the F&I office.

GWC’s Certified Pre-Owned program brings vehicle protection together with dealership merchandising and sales support to help dealers make protection part of the vehicle story earlier in the buying process.

Start the Protection Conversation Earlier

Vehicle protection does not have to begin after the customer agrees to buy the car. CPO merchandising can introduce the value of vehicle protection while the customer is shopping, helping your team build confidence in the vehicle and setting up a more natural conversation throughout the sales process.

Dealer showing certified pre-owned vehicles to a couple on the lot

Create More Value Around Your Inventory

Differentiate Eligible Vehicles: Give customers another reason to consider your inventory when comparing similar used vehicles.
Build Customer Confidence: Make vehicle protection part of the ownership story from the beginning of the sale.
Support Your Sales Process: Use program materials and training to help sales and F&I teams consistently communicate the value of certification.
Strengthen Your Dealership’s Value Proposition: A CPO strategy can help independent dealers create a more structured and differentiated used-vehicle experience.

Make More of Your Eligible Inventory

Talk to GWC about how Certified Pre-Owned can fit into your dealership’s sales and F&I strategy.

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